The best golf collaborations we’ve seen this summer
It seems like every brand in golf has caught the collab bug these days. It’s become a unique opportunity for brands typically know just by golfers to expand into new audiences—and potentially bring those new audiences into golf. The game has worked hard to become a more inclusive and welcoming environment, with the expansion of apparel options being a major agent of change. Not coincidentally, the fashion world has caught on and brought what was once considered country club-only attire to the runways and red carpets, miles from a golf course. Whether you’re a fan of preppy golf-inspired looks off the course or not, it’s a innovative reimagination of traditional golf wear and, as a result, who is welcome to take part. Old-school golf looks were once part of an exclusionary sector are now for everyone. It’s an evolution that’s great for newcomers to the game and existing golfers who can benefit from both new and exciting options to express themselves on the golf course and the end of faux pas of “looking like a golfer” at post-round plans. Here’s a look at the most exciting and innovative golf collaborations we’ve seen this summer.
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adidas X Bogey Boys
No stranger to collaborative collections, adidas has become known for teaming up with innovative forces to shake up the golf world. From Vice giving the Stan Smith golf shoe a neon makeover to Burning Cart Society’s trendy graphic crewnecks and even a shoe collab with Waffle House at the 2022 Masters, these collaborative efforts give classic adidas golf pieces a fresh look and generate a lot of attention.
The brand’s latest tag-team capsule with Mackelmore’s Bogey Boys is no different. The 70s- and 80s-inspired line includes pieces for men and women, co-branded with adidas’ vintage trefoil logo atop the Bogey Boys logo.
The brand also used the collaboration to announce its newest golf shoe silhouette, the MC80 golf shoe. Alternate styles will be available exclusively from adidas later this year, but the first MC80 is a limited edition version part of the Bogey Boys capsule fitted with a removable kiltie, brogue stitching detail and an upscale croc texture.
High Noon X TravisMathew
Another trend in golf and collaborations is for brands in opposite industries to team up, like the High Noon X TravisMathew golf shirts, tees and hats launched this week. It’s a great fit for brands like TravisMathew that exude a beachy California vibe that often includes a few hard seltzers. For High Noon, it's an opportunity to break more into the golf scene and cement its product as an on-course favorite.
The collaboration produced an allover print that prominently features High Noon cans and branding alongside TravisMathew’s. The line also includes four fun t-shirts, a TravisMathew mainstay, in co-branded graphics.
Cole Haan X Bydie Golf Social Wear
It’s always refreshing to see brands with rich histories like Cole Haan teaming up with new golf brands like Byrdie Golf Social Wear. This allows newer brands (and often newer golfers that follow them) to take advantage of tried and true golf products with refreshed designs. This recent collaboration combined two of Cole Haan’s classic and comfortable golf shoe silhouettes with Byrdie’s summer-ready, breezy styling. The shoe even matches Byrdie Golf’s newest apparel line “The Coastal Collection” that blends beachy blue and white vertical stripes with a green seashell print throughout.
Byrdie Golf Social Wear's Coastal Collection
Puma X Rickie Fowler X Duvin
Beyond golf, Rickie Fowler’s knack for business is undeniable. It’s hard to watch golf on TV without at least one commercial featuring the 34-year-old. He’s had a partnership with Puma since turning pro in 2009 and has since expanded his role to become more involved with collections and collaborations. Fowler has worked with Kygo and the Palm Tree Crew on three collections for Puma that are prone to sell out quickly. Most recently, Fowler teamed up with childhood friend Shaun O’Meara on a beachy golf collection that’s equal parts retro and stylish. O’Meara is the co-founder of resort brand Duvin and the son of two-time major winner and World Golf Hall of Fame member Mark O’Meara.
The casual, summertime vibe of the collaborative pieces align with Fowler’s down-to-earth attitude and his colorful on-course style we have come to know and love. Heavy nautical themes from the line are likely to catch the eye of vacationers spending time away from the golf course, too. By working with a brand that’s not focused on traditional golf clothes, Puma is giving golfers versatility in their golf wear and targeting new audiences that may not have previously recognized the parallels between on-course and on-the-water gear.
‘Pool’s Closed’ Donald Robertson x Criquet
It’s an obvious and perhaps even cliche statement to say that life imitates art, but when it comes to apparel collaboration and new golf collections, art and artists are frequently tapped to bring a brand’s vision to life. That’s exactly what upscale golf apparel brand Criquet’s co-founders Hobson Brown and Billy Nachman did when they wanted to create a line inspired by a certain classic 80s golf movie and its iconic pool closure. Released yesterday, the Pools Closed collection includes a golf shirt, golf bag, headcovers—and a pair of swim trunks for days the pool stays open without issue.
“We love everything about Donald’s art…the playfulness, the sense of humor, the color palettes, the vintage vibe and the subtle (and not so subtle) nods to the preppy lifestyle that [co-founder Hobson Brown] and I grew up with in NYC in the 80’s,” Co-founder Billy Nachman said. “These are common themes and notes that live throughout our brand and product….We reached out thinking this could be a really cool opportunity to collaborate with an artist who appreciates life in a similar way as we do.”
As an added bonus, a portion of proceeds from the collab will be donated to the Dallas Children’s Advocacy Center, an organization that supports healing services for abused children in Dallas.
UNIQLO X Adam Scott
Adam Scott’s on-course style has always been one discussed, for better or for worse. In the early 2000s the Aussie was the first and only golfer to be sponsored by Burberry. He penned a deal with classic golf brand Ashworth in 2009 before partnering with his current sponsor Uniqlo. In his tenth year with the brand, the 2013 Masters winner has launched his first collaborative collection with the brand. You may have spotted TK TK pieces on tour TKTK, but they only became available on the Uniqlo website this month.
This collaboration between designer Lucas Ossendrijver and Scott is an example of a non-golf brand leaning on its experts on tour to inform, expand and endorse new golf pieces. Pros know what is necessary to transform fashion pieces into golf-ready performance wear. For example, the Dry-Ex Short Sleeve Polo Shirt is designed with three types of breathable mesh at the sides and back and quick-drying technology to stay dry and cool well beyond 18 holes.
“Lucas [Ossendrijver] and UNIQLO have done a great job in coming up with clothes that function the way I need them to on the golf course, while adding a bit of sophistication,” Scott said. “I hope golfers and non-golfers alike can enjoy this collection as much as I do.”
Malbon Golf X Sperry
We’d be remiss not to mention Malbon Golf when talking about collaborations in the golf world. Malbon’s lineup of co-branded pieces reads like a who’s-who of golf and fashion including FootJoy, Undefeated, Vilebrequin, Dormie Workshop and most recently, Sperry. The Malbon X Sperry line includes two mens and two women’s shoes in classic boat shoe silhouettes with high-fashion touches.
Aligning with Malbon’s recent move toward expanding into the women’s game, the women’s shoes in the collab are on-trend and comfort-focused. The first, featuring a white croc-embossed leather upper, is balanced stylishly by a thick platformed rubber lug outsole and hiker laces to give the old-school style a modern finish. For a more toned down look, the second women’s shoe has a beachy textured hemp upper and quieter white rubber outsole.
The men’s line includes a white perforated leather and a green croc-embossed boat shoe. Both feature luxe lambskin linings and a non-marking outsole so they won’t cause any damage to the greens. While these shoes technically can be worn on the course, they’re a great option to change into post round or to top off a preppy off-course look.
adidas X Marimekko
Adidas has partnered with Finnish printmaker Marimekko on five capsules in recent years that have each resulted in timeless and playful activewear. While many of the pieces in the collection can be worn for golf, the two brands released the first golf-specific piece this summer, a geometric remix of the popular women’s Zoysia Golf Shoes.
The print, dubbed “Linssi,” which means “lens” in Finnish, was created by textile designer and environmental artist, Kaarina Kellomäki, in 1966. Marimekko revamped the archival circular, geometric design with its signature repetition and bouncy color scheme.
“Both brands enjoy a rich history of pushing the boundaries in innovation and style, blending the design house’s art of printmaking with adidas’ expertise in sport,” an adidas spokesperson told Golf Digest.
Waggle Golf x Adam Turman
Collaborating with local artists and brands is another natural collaboration opportunity to both honor the locals and share a brand’s hometown with the world.
Waggle Golf worked with fellow Minnesotan Adam Turman, known for creating vibrant murals and screen prints. Turman took to storytelling in the pattern he developed exclusively for Waggle of Minnesota folklore hero Paul Bunyan and his sidekick Babe the Blue Ox out on the golf course.
The lumberjack-inspired pieces launched at the end of May, the women’s polo is sold out, but there are select sizes still available in the men’s polo and two cap styles still in stock as well.