Adidas releases Masters-inspired shoe collaboration with Waffle House

In honor of the 2022 Masters, Adidas has teamed up with the Georgia-bred restaurant chain Waffle House for a unique golf shoe collaboration. The tradition surrounding the first major championship of the year is entrenched in Southern hospitality and charm, making Waffle House a fitting partner for Adidas’ special edition Masters golf shoe. Originally founded in 1955, the Waffle House franchise has evolved into a 24-hour dining staple, with over 1,900 locations nationwide.
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To pay homage to the one-of-a-kind Southern eating experience during Masters week, Adidas designed this special Tour360 22 golf shoe after Waffle House’s most iconic menu item: the waffle, of course. The outside of the Tour 360 22 x Waffle House collaboration is the color of batter, while the three Adidas stripes are a darker brown shade to match the crispy edges of a waffle cooked to perfection. In addition, the entire full-grain waterproof leather upper of the golf shoe is embossed with a square waffled pattern, giving a fun texture to the design. Additionally, the heel of each pair features the signature yellow Waffle House lettering, adding a splash of color to the neutral shoe.

Not only do the shoes themselves celebrate the Georgian dining experience, they also come in a box modeled after the famous restaurant chain, with a red lid and imagery of the classic Waffle House seating arrangement.

This special edition collaboration will have limited quantities available in both men’s and women’s sizing. To get your hands on a pair, visit adidas.com, the Adidas app, and other select retailers starting on April 7, Masters Thursday.
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