Stylish Collab
Is High Noon golf's go-to hard seltzer? This TravisMathew collab might convince you.
TravisMathew has become known for its comfortable and stylish golf clothes that work everywhere from traditional golf environments (like on Jon Rahm winning the Masters) to casual weekend rounds and happy hours disguised as scrambles. So, it was a natural fit for the brand to team up with spiked seltzer brand High Noon on a fun summer-themed collaboration just before the holiday weekend. The collection is currently available for members of the TravisMathew rewards program (free to join) and will be available to the public at 9am at TravisMathew.com.
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The 8-piece collection includes a unique High Noon-inspired pattern featured prominently on a men’s and women’s polo. The allover pattern includes cheersing High Noon cans, fruit imagery to match some of the fan-favorite Nooner flavors and a bottle cap with the TM logo in microprint outlined icons for a subtle splash against the primarily white shirts.
Another highlight of the collection is the straw sun hat. This summer staple is not only a bold fashion statement that brings island vibes to any round, it’s also a great way to add sun protection to sensitive areas around the face and neck.
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For a more traditional hat structure, the High Noon X TravisMathew collab includes two Flexfit snapback hats. The first, a white trucker hat with a simple cobranded logo at the crest and a mesh backing that’ll provide extra ventilation when things get hot. The second cap has a bolder look with the exclusive High Noon pattern covering the cap, matching the golf shirt design but on a black background to give the icons a neon-like look.
And no TravisMathew collection with be complete without a few statement-making graphic tees. Our favorite is the “High Noon Buckets” T-shirt with a range basket corralling three High Noon cans.
“We pride ourselves on being great at what we do, having fun along the way and never taking ourselves too seriously. To that end, we see a fun-loving brand in High Noon and our partnership with them as our way of celebrating summer,” TravisMathew CMO Leif Sunderland said. “Their passion for growth without sacrificing the fun, summer spirit that we both live for was something we felt we could maximize together.”