5 golf style launches you may have missed so far this year
The first two months of the 2023 golf season have seemingly flown by. It’s been a busy start to the year between Netflix’s golf documentary release, LIV Golf news and Tiger Woods' 22023 debut. It can be hard to keep up with it all. On the quieter side of golf, the apparel world has been busier than ever with new collections dropping, bold collaborations releasing and more ways to express your on-course style than ever. Here are five launched you may have missed, but deserve a second look.
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Adidas X Burning Cart Society collaboration
With a focus on natural and renewable materials, adidas teamed up with the environmentally-minded golf purist collective Burning Cart Society on a four-product collection aiming to honor the outdoor experience and beauty that comes along with a round of golf. Part of adidas’ lifestyle sector of the golf line, adicross, the designs are simple with neutral colors, black-and-white graphics and street-style casual vibes. The line is unisex and includes a crew neck sweatshirt, golf shirt, T-shirt and bucket hat.
VRST golf launch
Dick’s Sporting Goods activewear brand VRST (pronounced VERST) launched its first golf collection, designed to perform well on the course and have the versatility to be worn off the course as well. Versatility has become an essential part of the golf apparel world with so many golfers looking for more lifestyle-driven pieces to add to their wardrobe. The VRST golf collection was designed by Dick’s Sporting Goods in-house golf team and has wallet-friendly price points—mostly staying under $100 per piece.
Devereux’s women’s apparel
Just ahead of the WM Phoenix Open, Devereux released its first women’s collection in collaboration with Michelob Ultra. The bold and flashy seven-piece capsule includes a retro-inspired sweater vest, pinstriped golf shirt, checkered cardigan and a few other more lifestyle-driven additions. Each design features a unique iteration of the Michelob logo incorporated stylishly for an intentional-feeling collaborative collection.
The return of Ashworth
Late last year, Ashworth, one of the most influential golf apparel brands in the 1980s, announced it was returning to the U.S. marketplace. Known for making quality golf shirts with natural fibers, the brand recently released its first collection after the relaunch, with a modernized version of its original classic cotton golf shirt leading the charge. The brand also signed Fred Couples, who wore Ashworth when he won the 1992 Masters, as an ambassador and face of the brand.
Bogey Boys golf takeover
Aiming to brighten up golf attire, golf apparel brand Bogey Boys released a bold collection of duck- (or birdie-) hunting-inspired pieces with flashy orange hues, classic blue plaids and a head-turning duck print. The fashion-forward golf brand at the helm of Macklemore has continued to cement its place in the golf world through curating a versatile and welcoming collections for both new and avid golfers. You likely noticed the Grammy-winner leading the style charge at the AT&T Pebble Beach Pro-Am, but what you may have missed is his not-so-subtle hint of a potential collaboration to come. His deep green sweater vest and trouser ensemble was adorned with a custom adidas Trefoil and Bogey Boys logo. The outfit was topped off with a coordinating hat and golf bag—also featuring the custom logos. The alignment makes sense as Macklemore was recently announced as a brand ambassador for TaylorMade—which was formerly owned by adidas. Neither brand has confirmed or denied if there is a collaboration in the works, but Bogey Boys did tweet a photo of Macklemore’s outfit and bag with the “eyes” emoji, which in 2023 is pretty much as official as it gets. We’ll keep an eye out for more news to come.