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Style Watch

How Pantone's 2024 color of the year has already been used in golf

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Updated on January 16, 2024

In 2023, we saw vibrant neons, blues, browns and hints of cherry red emerge in the golf fashion world. From Barbie-core pink to the ever-classic multi-shades of green, as more fashion-forward brands have gained traction in golf, so has the (creative) use of color. Colors have made themselves a vital part of golf apparel — often setting the tone (or shade) for any player — but as we look ahead to the next set of trends, it begs the question, what will be the color of the new year? Well according to Pantone, the infamous color matching system, the color of 2024 is peach fuzz. Here are some fun ways peach fuzz has already infiltrated golf.

Described as a velvety, gentle color nestled between pink and orange that is meant to bring on feelings of kindness and tenderness, communicating a message of caring and sharing, community and collaboration (which feels eerily on point given the ongoing PGA Tour/LIV Golf debacle). Pantone has released a color of the year, every year, since 1999, but it hasn't taken off until recent years. It has become pertinent in the worlds of interior design, fashion design, product design, printing, and so much more. But for us, we can already see our favorite brands finding ways to incorporate peach fuzz into apparel pieces — especially as spring/summer collections begin to drop after the new year. And with the Masters being the official kickoff to the golf season, the ice cream sandwiches won't be the only things we'll be peachy about.
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