WHAT IT DOES: When golfers are asked what they want in an iron, many say “accuracy” or “feel.” Cobra knows those golfers are fibbing, especially the game-improvement crowd. That group mostly wants as many yards as they can get. Cobra addressed this desire in a meaningful way by using a weighting system that has a steel-core bar suspended within a polymer-injected casing. The bar is tethered to the heel and toe but not behind the hitting area, promoting maximum flex of the body, face and sole at impact. This creates a rebound effect that delivers high ball speed as the polymer layer around the core bar damps vibration and enhances feel.

WHY WE LIKE IT: Let's start with the look. Gone are the carbon strips that sat atop Cobra irons of the recent past, and the angular shape has been replaced by a more rounded toe. Both are sure to be popular with golfers who desire a more conventional look. The forged cupface geometry was inspired by focusing on hit-pattern data the company gathered to identify the most common mis-hit locations and then ramping up speed in those areas. Cobra offers the iron in a single-length option as well.