As much as I love Nike's innovative approach to presenting its U.S. Open scripting, I just want to see Rory's outfits be a bit livelier. Around the majors, Rory's wardrobes seem to be so careful. There's absolutely nothing wrong with them; they're perfectly fine and the matching accents are a nice touch. But to me, the colors lack the excitement and enthusiasm we like to see on Rory.
Bubba Watson (Oakley)
It's great Oakley is thinking total package rather than just "what color shirt is Bubba going to wear this day." The company covers all the latest trends with color blocking, engineered stripes, interesting patterns and great belts. And I love that it's got him in so many looks.
Zach Johnson (Oakley)
All those things about Bubba? Same here for Zach.
Jamie Donaldson (J. Lindeberg)
J. Lindeberg's red, white and blue wardrobing is terrific. But the total Lindeberg look is more than just the particular items, but the way they fit. On Donaldson, the fit is very modern and athletic, matching his physique. It works well with his brand. Big thumbs up.
Justin Rose (Ashworth)
The shirt selections for Rose speak to what Ashworth is all about. Straightforward, classic, no tricks, no frills -- just good, solid product.
Rickie Fowler (Puma)
Once again, Fowler is wearing one of the key colors of the season, one I'm calling "Nadal Turquoise." No surprises with the Sunday Orange. Check out the new footwear as Rickie has been raving about these HC Lux LE shoes. By the way, all of these outfits are now in shops.
Graham DeLaet (Puma)
While it's a bit toned down for the Canadian, DeLaet is on trend as always. You can expect Graham to carry himself with great style in these contrasting outfits. Except for Saturday, note how he lets the shirt pop, while balanced against a more neutral trouser color.
Jonas Blixt (Puma)
Blixt takes color-blocking to the max with some bold, solid complimenting colors that will look great on the course. I'll even give him a pass for wearing black on top with the white trousers on Saturday because it's such a cool shirt!
Sergio Garcia (adidas)
Red on Sunday for Sergio? Got to love it. We're also glad to see Adidas employing an overall red, white and blue theme. Simple, straightforward, practical ... and appealing.
Dustin Johnson (adidas)
I really like three of Dustin's four outfits, but am a little disappointed Adidas didn't stick with blue on Saturday. Give the company high marks for staying with the same conceptual shirt design, just with different color treatments. Interestingly he'll be wearing the same style shoe each day.
Brandt Snedeker (Peter Millar)
It's certainly colorful, and it certainly has that southern prep feel. It synchronizes well with Sned's DNA. Please don't ask me to pick one day, because I think all four offer very interesting looks.
Bill Haas (Peter Millar)
His father, Jay, is a great dresser. But Peter Millar wisely dresses son Bill like his own man. His outfits are livelier and more youthful, all making fashion sense. Love the Thursday shirt!
Harris English (Peter Millar)
As with all its players, Peter Millar tends to utilize color and pattern, and Thursday and Friday are very much in line with the brand's ethos. That said, Harris' Saturday black-and-white outfit is a nice change of pace.
Tom Lewis (Wolsey)
It's about time someone put together a camo look. Wolsey, a new brand in golf apparel, is dressing Tom Lewis in these really cool camouflage polo shirts for the entire week. You can bet I will be cheering for him to make the cut so we can see all four designs. Wolsey is just starting here in the States, and if this is any indication of how they are approaching the marketplace, good for them!
Russell Henley (Nike)
With Nike taking a more lifestyle approach to presenting, its scripts shift the focus to the brand. The look it has created is so beautiful, it could be mistaken for a post card. The only thing missing is a "wish you were here" tag at the bottom.
Francesco Molinari (Nike)
I think it's also great that Nike is using an actual image of the player to promote its outfits. It enhances its credibility and makes the clothing seem more authentic.
Webb Simpson (IZOD)
Colorful? Yes. On trend? Yes. Patriotic? Yes. Appealing? Definitely! These outfits look clean and sharp, and they match Simpson's new physique and style.
John Senden (Greg Norman)
It's great when a brand understands a player's style and creates product consistent with it. Look at what Greg Norman has here, and you'll see some pop with a conservative base -- lively shirts anchored by khaki or black pants. It's quiet, it's careful, it's steady. Just like Senden.
Billy Horschel (RLX Ralph Lauren)
The RLX selections for Horschel always match his personality. And while he doesn't have any octopus pants this year (he's actually gone pretty conservative on Sunday with those horizontal stripes), he still manages to show a ton of pop.
Luke Donald (RLX Ralph Lauren)
Luke's wardrobe is maturing into an instantly recognizable look. It also holds true to the RLX combination of practical and functional clothes that have an air of sophistication.
