U.S. Open Scripting

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U.S. Open Scripting

June 14, 2015

RORY MCILROY/Nike

After being disappointed in Rory's lineup at the Masters, I like what the 2011 U.S. Open champion has planned for Chambers Bay. It's strong graphically, clean and bright. This look has energy but isn't in your face like the yellow "volt" color he sported at Augusta.

TIGER WOODS/Nike

Of course, Tiger has the predictable red for Sunday. But overall they've got him dressed very consistently, and even a little conservatively. He wears this clean look well. The polos also have a lot of function, each with strategically placed mesh panels for increased breathability.

RICKIE FOWLER/Puma

Fowler has stepped up to a new level with his outfits, having thankfully left behind the predictable orange shirts and pants. He has a lot of effervescence with his look. I particularly love the red pants; they're going to look great on TV.

DUSTIN JOHNSON/Adidas

Adidas is opting for a pretty conservative palette. That makes sense for D.J., who looks his sharpest when he's dressed in dark, tonal outfits. That's not to say Saturday's gray-and-red shirt doesn't work. It's just that the other days look that good.

SERGIO GARCIA/Adidas

Seeing Garcia's Friday and Saturday attire has me wishing he would wear red more often. It matches his personality and style. It's got energy. He's got energy. Glad they carry that red over to his belt as well.

JASON DAY/Adidas

There's nothing wrong with Day's look, but I have one wish for him between now and the start of play: please get the length of those trousers fixed. In these promotional images, I am concerned that the pants just look sort of sloppy and unathletic being as long as they appear. I am sure there are tailors in Tacoma.

KEEGAN BRADLEY/Travis Mathew

This is an excellent four-day lineup, with a nice, consistent use of the graphic linear pattern on the shirt. Bradley still gets to wear the red, white and blue that was his staple before coming to Travis Mathew, but it's done in a more subtle approach to great effect.

CHRIS Kirk/Travis Mathew

Similar to Bradley, Kirk looks sharp with the linear chest stripes. It's a very good look that fits Kirk's personality. You can tell that Travis Mathew has an overall design philosophy that goes with each of its players, but it can be adapted to give each golfer their own personality.

CHARLEY HOFFMAN/Travis Mathew

Same thing: nice variation on the theme, with Hoffman's signature green for Sunday that plays off his sponsorship deal with Waste Management.

JORDAN SPIETH/Under Armour

Few players are likely to get as much camera time as Spieth, and Under Armour has figured out Jordan's comfort zone to maximize the exposure. Each outfit offers a trim, athletic look. He's got enough variety to be distinctive, but it's not overdone or overworked.

BILLY HORSCHEL/Ralph Lauren/Polo

Once again Horschel is dressing very much in tune with his personality. This is the perfect example of how to use bright, bold colors to have fun and make a statement. I love the blue camo pants. Horschel is definitely on trend with the bold stripes and color blocking.

BILL HAAS/Peter Millar

This a bit of a departure for Haas. There's more dimension to these outfits than what he has worn in the past. There's just enough color to liven things up, and that's terrific.

BRANDT SNEDEKER/Peter Millar

The pink and lime green are definitely right up Snedeker's alley. He's got a good handle on matching and coordinating each and every day, but there's always something different to keep the look from getting too predictable.

BRANDEN GRACE/Peter Millar

He's got a little bit of everything going on with navy and charcoal looks in the early rounds and some more color for the weekend. It's nothing if not distinct.

GEORGE COETZEE/Peter Millar

The beauty here is the strong color statement, which is very consistent with this brand. You expect when you see someone wearing Peter Millar they're going to have a color element in their ensemble.

Bubba Watson/Oakley

This is a toned-down look for the usually bold Bubba. The ombré styling with his shirts is a departure from the solids and stripes Watson wore at the Masters. Considering how aggressive he plays the game, the look doesn't necessarily match. There's room for Bubba to be a little more daring.

Morgan Hoffman/Greyson

This is really cool, and totally different than the entire market. Greyson is starting to carve out its own niche. Camo, dots and patterns that are dramatically different are the hallmarks of this new brand.

John Senden/Greg Norman Collection

Senden's looks have a bit more pop with the exception of the predominately white polo on Friday. Otherwise, they have some nice color.

Brendon Todd/Greg Norman Collection

Todd's shirts and sweaters are certainly safe and conservative, but that's consistent with the Greg Norman DNA. Naturally, I like the pink shirt and think the lined-argyle 1/2-zip is the perfect sweater for the location.

Webb Simpson/Izod

Simple and basic. Solid blocks of color will help Webb have a very clean look.

Paul Casey/Nike

The addition of the check trousers is excellent, and the color palette for Casey looks distinctive.

Tommy Fleetwood/Nike

The blue pants seem to be the Nike statement this week, and I like as it has some life. The colors are sharp, clean and the look solid.

Russell Henley/Nike

Finally we see some bold stripes, which I think look strong. Ditto for the black check trousers.

Francesco Molinari/Nike

Most of the Nike players will wear the same colors so by the weekend it will be pretty easy to spot them on course.

Charl Schwartzel/Nike

Good for Nike, as putting a bright blue trouser on Schwartzel adds a bit of style. The shirts are simple and strong, and I particularly like the arm bands on the blue and grey shirts. I wonder, though, why Nike didn't use them the other days and give Charl a consistent point of view?

Jaime Donaldson/J. Lindeberg

You can instantly tell how thought out things are, with the brand really laying out what it's all about in Donaldson's script. Elegant, functional sporting apparel. The Friday jacket is great sportswear. If I wore it on the streets of Manhattan, I'd be considered hip. Very well done.

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