News
PGA Championship 2021: Louis Oosthuizen falls victim to the latest social-media manager fail
Louis Oosthuizen reacts to barely missing an eagle putt at the 16th hole on Sunday at the PGA Championship.
Gregory Shamus
The spotlight on the folks who run PGA Tour players’ social-media accounts is brighter than ever. With the tour’s recently announced $40 million bonus pool—dubbed the Players Impact Program—rewarding players for drawing attention to the PGA Tour, social-media clout has never been more important.
Of course, as golf fans might imagine, players often have managers share their posts on Instagram or Twitter for them. And the same agency will handle a handful of other players’ accounts. That can lead to some confusion, like we saw on Sunday after the 2021 PGA Championship.
Following yet another runner-up major finish for Louis Oosthuizen, the South African shared his thoughts on Twitter. Only problem? It featured a photo of fellow Presidents Cup player Joaquin Niemann, not him.
This follows a few weeks ago when Sam Burns won the Valspar Championship, yet Bryson DeChambeau’s account was the one that shared Burns’ celebratory tweet. Of course, the social-media manager realized within seconds they had posted it to the wrong player’s account, but the internet remains undefeated in sleuthing.
We all make mistakes—heck, we make typos too!—so it's all in good fun to have a laugh at these mistakes. Hopefully the social-media managers can, too.
(Kudos to Ryan Baroff (@RBaroff427) on Twitter for noticing Oosthuizen's tweet; and our Rick Gehman (@RickRunGood) for the Burns tweet.)
MORE PGA CHAMPIONSHIP 2021 STORIES FROM GOLF DIGEST:
• PGA Championship 101—Everything you wanted to know about the major
• How to watch the PGA Championship on TV and streaming online
• The top 100 players at the PGA Championship, ranked
• Exclusive drone video tour of every hole at the Ocean Course
• 10 players who need a PGA win at Kiawah the most
• What the Ocean Course teaches you about playing a difficult golf course
• 5 essential questions to be answered at Kiawah
• 13 things you probably don’t remember about the 2012 PGA at Kiawah
• The rowdy 1991 Ryder Cup at Kiawah—an oral history
• The most ‘PGA’ moments in PGA Championship history