Adidas' environmentally friendly collection aims to end plastic waste
Adidas released a capsule of apparel and footwear made from upcycled plastic waste found on islands, beaches and coastal communities—preventing it from polluting the oceans. Expect to see several Adidas athletes wearing Primeblue pieces on the PGA Tour throughout the season.
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The line is part of the global Adidas initiative to replace all plastics and polyester in its products with sustainable materials by 2024. In the 2020 Spring/Summer golf collection, 71 percent of the apparel and 75 percent of the footwear used material made from recycled polyester. These materials were transformed into a high-performance polyester yarn that was used to create the Adidas Primeblue collection. The collection is available now at adidas.com.
"Sustainability is starting to become a bigger part of our line every year and we're not slowing down," said Masun Denison, Global Footwear Director at Adidas Golf.
In addition to a limited-edition golf shoe, similar to the Codechaos shoe released in 2020, the line includes two golf shirts and shorts for men and a sleeveless shirt and a skort for women. Here's a look at the adidas Primeblue collection for golf.
This stylish and sustainable shoe is ultra lightweight and comfortable. The midsole is built with the company's energy returning Boost technology and the spikeless outsole give pro-level traction and stability.
This shirt feels great ethically, knowing it is environmental-friendly and literally with an ultra-soft stretchy fabric. The soft blue color options are inspired by its coastal sourcing and look great paired with the allover textured pattern.