Adidas goes au naturel with new no-dye golf shoe
Continuing its mission in reducing waste, adidas is launching sustainable versions of two of its popular golf shoes. Launched in August, the ZG21 Motion and adicross ZX Primeblue golf shoes are offered in a “No-Dye” version that uses the material’s natural color to cut down on the water and energy use that is required to dye products new colors. The brand estimates a 60 percent savings on water and energy.
“We’re continually evaluating ways to reduce our environmental impact when it comes to our products,” said Masun Denison, global director of footwear, adidas Golf. “With this collection, we’re giving golfers another reason beyond just style and performance to feel good about the shoes they’re wearing.”
Part of the No-Dye Collection, the ZG21 is the newest shoe silhouette in the adidas collection, launched in January. As with the original ZG21, the textile is made with 50 percent recycled material and by skipping the dying process, this version of the shoe is even more earth-friendly. This shoe will be available in a BOA and laced option for men and exclusively with a BOA closure for the women's shoe. Prices range $180-$230.
The adicross ZX Primeblue features a popular adidas street-style silhouette, inspired by the popular 1980s ZX shoe. The brand brought the shoe to golf last year, replicating the original ZX’s grip pattern with longer secondary lugs and a tread for added traction on the course. Known for bolder colors, the no-dye version ($130) is an off-white golf shoe with earthy tones that are on-trend in the fashion world.