PGA Championship 2023: Viktor Hovland on his latest outrageous clothing: 'They pay me to do it'
Viktor Hovland plays his shot from the fourth tee during the first round of the 2023 PGA Championship.
ROCHESTER, N.Y. — Viktor Hovland shot a 2-under-par 68 on a thorny Thursday at the PGA Championship, settling nicely into the top five after the morning wave, but it was his clothes that perhaps made the loudest statement. Just as he dominated the sartorial discussion at the Masters with a pink-and-green Claude-Monet-in-his-water-lily-phase floral shirt that drew some scorn—but also sold like hot cakes—his scripting at Oak Hill had golf's fashionistas perking an eyebrow or two. This time, it was a bright ombré top fire motif, red fading into orange fading into yellow before hitting the bright white contrast of his pants.
"No," he said, "I wear a lot of gray, black, and that's about it."
So what's the story with the golf shirts?
"Well," he said, "J. Lindeberg, they give me this stuff and pay me money to do so, so I just show up and wear what they want me to wear."
Pretty simple, pretty convincing!
As for this shirt, it's called the "sunset fade," it has some diamond line patterns among the colors, and it can be yours for $95. Unfortunately, you can't get it for free like Hovland did, but then again, you can't shoot a 68 at a major championship either. A story like this can only end with a pun as garish as the shirt itself, so please forgive the following: To the Viktor go the spoils.
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