WHAT IT DOES: Wilson’s team might have taken design advice from tour players looking for a slightly more compact look, but fear not, these traditional shapes, which include an all-titanium model and one with a carbon-composite crown, max out the performance characteristics average golfers appreciate. Those include a sleek, multi-thickness face for more ball speed on off-center hits, loads of internal weighting to improve forgiveness and a subtle draw bias non-professionals need more than they know. 

WHY WE LIKE IT: Wilson used artificial intelligence to formulate computer models that varied the thicknesses across 25 sections and tested a thousand designs at a time. The finished product’s kaleidoscopic pattern stays within the U.S. Golf Association’s limit while delivering more ball velocity. Read more>>>