WHAT IT DOES: When you have players on your staff breaking all kinds of records related to distance (e.g., Kyle Berkshire’s 236-mile-per-hour ball speed), it makes sense to pursue technology that helps golfers swing the club faster. Cobra’s aerodynamics research team says its sleek driver shape alone adds three yards before even considering other structural improvements. 

WHY WE LIKE IT: Cobra supplies ample rocket fuel at impact by using a clubface that wraps around the sole and features 15 separately designed “hot areas.” An internal weight bar affixed inside the front of the sole lowers the center of gravity. It’s elevated slightly above the surface like a bridge, allowing the wraparound face to flex underneath it for more speed.

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