Titleist New Releases for 2025

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up to date on the company's new releases across all club and ball catetgories.

Titleist Pro V1 and Pro V1x: The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and around the greens. The company started with hundreds of prototypes, then narrowed that number through player feedback and machine testing before final player testing with a handful of prototypes.

Titleist Scotty Cameron Phantom line expansion: Scotty Cameron's Phantom line returns in 2025 with five new configurations. The tour-inspired Phantom 5.2 and Phantom 7.2 models feature the same wingback head shapes as the Phantom 5 and Phantom 7 models, but employ an I-beam plumber's neck hosel to offer toe flow properties previously not offered in the Phantom line.

"This gives the exact same neck and the exact same toe flow as a Newport 2," Cameron said. "If I like a Newport 2, but I want a little more forgiving, a little more MOI, this is a perfect intro into the mallet world."

The Phantom 5, Phantom 11 and Phantom 11 Long Design models will for the first time be available for left-handed putters.

All five new setups will be available for pre-sale on Jan. 29 and at Titleist-authorized golf shops on Feb. 14. All $449, with the exception of Phantom 11 Long Design ($499).

Titleist GT1 Driver, Fairway Woods, Hybrids: The Titleist GT1 lineup of driver, fairway woods and hybrids continues the idea of bringing the technology of the company's mainstream lineup to players who are looking for more help with clubhead speed, forgiveness and higher launch. That tech upgrade includes a new weight-saving thermo-formed carbon-composite crown piece on the driver and fairway woods, and lower centers of gravity throughout. There’s even a heavier weighting option that extends this lightweight lineup back toward the mainstream swing speeds. GT1 Driver, $650. GT1 Fairway Woods, $400. GT1 Hybrids, $330. Available for pre-sale Feb. 4. At retail Feb. 21.

Titleist GT2, GT3 Hybrids: The Titleist GT hybrids (GT2 and GT3) benefit from refined shaping and new internal and external weighting to push new levels of stability and forgiveness. It also results again in two distinct hybrid alternatives: a larger and higher-launching option in the GT2 and a compact, iron-like choice for shotmakers with the GT3. Each model features adjustable heel and toe sole weights. $330. At retail Feb. 21.

Titleist Vokey SM10 .06K: Some better players like to use clubs tour players employ. That makes the release of the latest addition to the Titleist Vokey SM10 line—the 6-degree bounce K grind in 58- and 60-degree lofts notable. Used by World Nos. 1 and 2 Scottie Scheffler and Xander Schauffele, among others, the .06K models offer the greenside versatility of a low bounce lob wedge with the added forgiveness of a wide K grind sole, which excels out of the bunker. These features are particularly geared towards players with shallower deliveries, or those who play on firmer turf conditions, yet still benefit from the performance of a wider sole. $189. Available for pre-sale Feb. 6. In stores March 7.

Titleist Vokey SM10 Oil Can finish: A classic Vokey Design look of past generations returns in a limited run, this time in the SM10. The Oil Can finish is applied through a PVD treatment, helping to achieve a rich copper color that assists in minimizing reflectivity and maximizing durability. A custom copper-colored Golf Pride Z-Grip Cord grip with BV Wing and a Project X wedge shaft with an exclusive Brushed Chrome finish come standard in this run. All 27 SM10 loft, bounce and grind combinations for right- and left-handed players can be ordered custom, while a smaller selection is available in stock for right-handers only. $249. Available for pre-sale, March 18. At retail, March 27.

Titleist T-Series Black Irons: The T-Series irons, originally released in the late summer of 2023, are spicing things up a bit with an all-new, limited-edition dark finish. Titleist is no stranger to the black finish, but this time, a more durable, Titanium Carbide Vapor finish is even darker than earlier iterations. It's also smudge resistant, helping to further reduce glare. As with the standard T-Series finish, this line is specifically designed to promote blended sets; roughly 80 percent of Titleist Brand Ambassadors on the PGA Tour play a blended set of at least two Titleist irons. $271 per iron. Available for pre-sale, Feb. 11. At retail, Feb. 28.

Titleist Vokey Design WedgeWorks A Grind: Titlist’s Vokey WedgeWorks line, which has a history of working closely with tour pros to address specific needs and feels around the green, gets another extension with the addition of a low-bounce lob wedge in 58 and 60 degrees, available in a raw finish. The A Grind features a narrow, smooth sole with only four degrees of bounce, ideal for a player looking to slide the ball under the ball on firm turf and produce a higher flight from bunkers. The idea for the A Grind came from conversations between Vokey Tour Rep Aaron Dill and Geoff Ogilvy, who wanted a wedge to move quickly through firm turf better than his gamer.

"I spoke with Geoff, and we got on the topic of Australian golf courses and how they compared to courses in America and around the world," Dill said. "I asked him some specific questions which resulted in an idea to design another lob wedge grind option that complemented the firm links-style conditions that players face—not just in Australia and Europe—but globally."

The A Grind features all the same benefits of the SM10 line, namely a high and forward center of gravity, aimed at achieving more greenside spin and a squarer face at impact. $225. Available now.

Titleist GT280 mini driver: Titleist has been teasing weekend golfers with a mini driver since the Tour release of a 13-degree TSR 2-wood at the 2024 Players Championship. The club never came to retail, but it hinted at the company's intent to bring something to the masses. Enter GT280, Titleist's first official mini-driver creation in a product category that has enjoyed rapid growth in the last year. $499 (13 degrees). Available at retail on April 18.

Titleist Vokey Design SM10 Old Glory: Built on the same paradigm as the SM10 lineup, this Vokey Design special offering features a laser-etched American flag design on the back of the wedge, as well as an Old Glory SM10 shaft label. The look is enhanced by the company's nickel finish. The Old Glory limited edition will incorporate the SM10's key technologies including the progressive centers of gravity through the lofts (higher and more forward as loft increases), as well as narrower and deeper grooves on the lower lofts and wider and shallower grooves on the higher lofts. It's also offered in all 27 stock loft, bounce and grind combinations, which includes six grinds (F, K, D, S, M, T) developed through designer Bob Vokey's decades of experience working with tour players and average golfers alike. $220. Available via custom order through July 14.

Titleist AVX AIM360, Tour Soft AIM360 balls: Titleist balls have incorporated varying degrees of alignment features over the years, including custom options, but the new AIM360 features on the AVX and Tour Soft balls become the first Titleist models with an alignment feature that stretches the full 360-degree circumference of the ball. Said Frederick Waddell, Titleist’s director of gholf ball product management, " It’s designed for players who prefer a larger alignment feature than our other golf balls. ...The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations." The AVX is Titleist's softest urethane cover ball with improved short game spin from previous models. The AVX incorporates a three-line aiming feature with a middle green line and periodic arrow-shaped breaks between the lines. Tour Soft features a large 1.608-inch core with the company patented polymer blend cover called Fusablend, designed for increased spin and control into and around the greens. The AIM360 featue on Tour Soft is similar to that of AVX, but with a blue middle line instead. AVX AIM360, $50; Tour Soft AIM360, $40. 

Titleist Vokey Design SM10 Black Vapor wedges. Titleist launches a new limited edition finish on its SM10. The Black Vapor coloring comes about through a thin film or physical vapor deposition (PVD) process made from titanium carbide. An FPP coating adds durability and is designed to resist smudges. The SM10 Black Vapor wedges will be available in all 27 loft, bounce and sole grind options and feature all the core technologies of the SM10 lineup, including a progressive center of gravity position with CGs closer to the face on the lower lofts and progressively higher on the lofts at 54 degrees and above for better trajectory control. $225, Available in stores July 24.

GT1 3Tour fairway wood. While it might sound odd combining Titleist's GT1 lightweight game improvement metalwood lineup with the word "tour," but in a surprising twist, this is not a case of bringing tour aspects to a game-improvement club. Rather, the pros wanted some of the design elements (shallower face, for example) that make GT1 metals appeal to regular Joes. Said JJ Van Wezenbeeck, Titleist's senior director of club promotions, “Tour feedback is incredibly valuable, so we involve our players in testing for all products, even those that may be designed with a different player in mind. During GT1 fairway testing, we found some tour players really loved the shaping and face height, but we knew that many of them would need a little less loft and lower CG for a stronger flight....Since bringing it out on tour, we’ve seen strong adoption from several players who like a shallow, easy-to-launch design, but need a little less spin.”  The 14.5-degree, 180cc head, which of course features Titleist's 16-way adjustable hosel, offers lower spin than the rest of the GT1 fairway wood line with the same look and high stability. Like the GT1 fairway woods, the GT1 3Tour also incorporates a seamless lightweight polymer matrix crown thermoformed to the body, as well as switchable front and rear sole weights (11 grams and 3 grams) to tweak trajectory and spin. Starting at $400, available for fittings July 1 and at retail Aug. 7.