The Loop

Sportsbook takes down "Dilly Dilly" Super Bowl prop bet because too many people bet the over

January 31, 2018

Turns out, the most popular Super Bowl prop bet this year has absolutely nothing to do with the actual game. A number of sportsbooks are offering wagers on the number of times "Dilly" gets mentioned during NBC's broadcast, and one, BetDSI, had to take down the prop. Why? Because too many people were taking the over. This is all a true story.

Sorry, let's back up in case you haven't seen an NFL commercial break this season. "Dilly" isn't a football WAG, it isn't the nickname of an NFL draft prospect, and it has nothing to do with a team from Philly playing in the big game. It's from the "Dilly Dilly" Bud Light commercials that went viral and have pervaded everyday life. I half expect my dry cleaner to say it the next time I drop off a few shirts. "Extra starch? Dilly dilly!" Anyway, here's a look at what started it all:

And here's BetDSI's statement regarding this first-time Super Bowl prop bet:

Regarding the "Dilly" prop, we were taking massive action on the over so we pulled it off the board. Not sure if someone knows something that we don't, or if bettors just perceived the 12.5 to be a bad number. Likely the latter. We considered reposting with an adjusted number or juice, but the middle opportunity would be too great. We're going to sit with the liability we have and hope we hear less than a dozen dillys.

"Massive action on the over." Of a "Dilly" Super Bowl prop bet. Only in America, folks. And considering anytime someone says "Dilly Dilly" during the game it counts as two "Dillys," that over bet is pretty inviting. . . Anyway, in case you're wondering, here's BetDSI's list of the 10 most popular prop bets this year so far:

That Rodney Harrison winner prediction seems like a lock as well. . . But back to "Dilly," the bet includes anytime that word is uttered either during a commercial, or by anyone on the broadcast, from announcers to players. And if you think that last option is far-fetched, it's not. Ben Roethlisberger barked it out to call an audible earlier this season.

So if you got that over bet in before it got taken off the board, well, Dilly Dilly to you.