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6 up-and-coming golf brands worth supporting this holiday season

*All products featured on Golf Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.*
December 09, 2022
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These six up-and-coming golf businesses were on display this summer at the annual product-focused PGA Show in Las Vegas and caught our eye as brands shaking up the industry with fresh designs and unique takes on traditional golf gear. As the holidays rapidly approach, small businesses can get lost in the shuffle, but there is still time to support new and emerging golf brands while also getting a great gift for the golfer on your list.
RELATED: Best Golf Gifts 2022: Ideas for every golfer on your list (including yourself)

Harlestons
Harlestons is a men’s golf apparel company named after a park in Charleston, S.C. that is believed to be the location of the first round of golf played in America. The brand launched in 2020 with a mix of classic golf styles, lightweight layering pieces and high-performing upscale fabrics. The designers have an obsession with details that elevate each piece, like the buttons on the golf shirts that are made with real pearls. Polos start at $90, shorts retail for $89 and outerwear ranges from $108-$128 at harlestons.com.

FairLair
This luxury golf apparel brand is popular in Korea and has just made its debut in the U.S. this summer. Primarily focused on women’s apparel, the style is runway-inspired, preppy and full of glam. Prices are on the high end, but with an extreme attention to detail displayed on each piece—from upscale fabrics to one-of-a-kind silhouettes—you won’t see anything like this elsewhere in golf. More information at fairliarusa.com.

More gift ideas for golfers: