Valspar Championship

Innisbrook Resort (Copperhead Course)



Shop Small

6 up-and-coming golf brands worth supporting this holiday season

*All products featured on Golf Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.*
December 09, 2022
/content/dam/images/golfdigest/fullset/2022/12/x--br/20221209 Upcoming brands2.jpg

These six up-and-coming golf businesses were on display this summer at the annual product-focused PGA Show in Las Vegas and caught our eye as brands shaking up the industry with fresh designs and unique takes on traditional golf gear. As the holidays rapidly approach, small businesses can get lost in the shuffle, but there is still time to support new and emerging golf brands while also getting a great gift for the golfer on your list.
RELATED: Best Golf Gifts 2022: Ideas for every golfer on your list (including yourself)

Proud 90

Proud 90 is an apparel company that wants golfers to have more fun on the course—regardless of what’s written on the scorecard at the end of the day. The colorful collections are designed to make a statement and pull golfers out of their all-navy-golf-shirt comfort zones. Shirts are made with four-way stretch, lightweight poly-spandex fabrics and quick dry materials. Men’s and women’s golf shirts start at $79 at proud90.com

Proud 90 Neon Flamingo Men's Polo
Proud 90 Neon Flamingo Men's Polo
$79 | Proud 90
Proud 90 Little Palms Men's Polo
Proud 90 Little Palms Men's Polo
$79 | Proud 90
Proud 90 Women's Cocktails and Dreams Polo
Proud 90 Women's Cocktails and Dreams Polo
$79 | Proud 90

Harlestons
Harlestons is a men’s golf apparel company named after a park in Charleston, S.C. that is believed to be the location of the first round of golf played in America. The brand launched in 2020 with a mix of classic golf styles, lightweight layering pieces and high-performing upscale fabrics. The designers have an obsession with details that elevate each piece, like the buttons on the golf shirts that are made with real pearls. Polos start at $90, shorts retail for $89 and outerwear ranges from $108-$128 at harlestons.com.

DrinkTanks

This beer-focused brand created their double-walled growlers to keep drinks as cold and as fresh as they come from the tap. After a few clubs started customizing the containers and giving them out at member-guest tournaments, the brand has turned its attention to golfers. In addition to beer growlers ranging from 32- to 128-ounce-capacities, the company also has travel kegs and insulated pint cups that are engineered to prevent flavor transfer, so you can use it for water or coffee without worrying about mixing tastes. Growlers range from $55 to $125 depending on size and the insulated pint cups retail for $26 at drinktanks.com.

DrinkTanks Craft Growler 32oz
DrinkTanks Craft Growler 32oz

      

$50 | Amazon
DrinkTanks 16 oz Pint Cup with Lid
DrinkTanks 16 oz Pint Cup with Lid

    

$27 | Amazon
DrinkTanks Session 64 oz Insulated Growler
DrinkTanks Session 64 oz Insulated Growler
$50 | Amazon

Palm Golf Co.

This on-course accessory company has been growing in size and popularity over the past several years. Known for its fun prints and patterns on golf towels and gloves, Palm Golf Co. has expanded into hats, utility bags and most recently, apparel. Gloves retail around $26; towels start at $30; hats $35 and men’s polo shirts $75 at palmgolfco.com

Palm Golf 2022 Golf Glove
Palm Golf 2022 Golf Glove
$26 | DICK'S Sporting Goods
Palm Golf Towel
Palm Golf Towel

 

 

$30 | Amazon
Palm Rangefinder Utility Bag
Palm Rangefinder Utility Bag

    

$33 | Amazon

FairLair
This luxury golf apparel brand is popular in Korea and has just made its debut in the U.S. this summer. Primarily focused on women’s apparel, the style is runway-inspired, preppy and full of glam. Prices are on the high end, but with an extreme attention to detail displayed on each piece—from upscale fabrics to one-of-a-kind silhouettes—you won’t see anything like this elsewhere in golf. More information at fairliarusa.com.

Kenny Flowers

Kenny Flowers is known for bold prints and patterns across their collection of beach and resort apparel. The company launched its first golf collection last year and has been gaining attention from golfers who want to show a little more personality, especially while coordinating looks at scrambles, scotches and member-guest tournaments. Men’s and women’s polos go for $88, skirts for $78 and youth shirts retail around $52 at kennyflowers.com

Kenny Flowers Slice of Paradise Men's Polo
Kenny Flowers Slice of Paradise Men's Polo
$88 | Kenny Flowers
Kenny Flowers Maui Women's Sleeveless Polo
Kenny Flowers Maui Women's Sleeveless Polo
$88 | Kenny Flowers
Kenny FLowers Maui Women's Skort
Kenny FLowers Maui Women's Skort

    

$78 | Kenny Flowers

More to consider:

Mud PIe Gray Golf Toddler Pajamas
Mud PIe Gray Golf Toddler Pajamas
$32 | Mud Pie
MudPie Blue Golf Bib and Rattle Set
MudPie Blue Golf Bib and Rattle Set
$29 | Mud Pie
Mud Pie Golf Poncho Cover Up
Mud Pie Golf Poncho Cover Up
$29 $14 | Mud Pie
Mullybox Gear and Apparel Subscription
Mullybox Gear and Apparel Subscription
$111.11/quarter | Mullybox
Mullybox Apparel Subscription
Mullybox Apparel Subscription

     

$88.88/quarter | Mullybox
Mully Junior Subscription Box
Mully Junior Subscription Box

    

$77.77/Every three months | Mullybox

More gift ideas for golfers: