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6 up-and-coming golf brands worth supporting this holiday season
These six up-and-coming golf businesses were on display this summer at the annual product-focused PGA Show in Las Vegas and caught our eye as brands shaking up the industry with fresh designs and unique takes on traditional golf gear. As the holidays rapidly approach, small businesses can get lost in the shuffle, but there is still time to support new and emerging golf brands while also getting a great gift for the golfer on your list.
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Proud 90
Proud 90 is an apparel company that wants golfers to have more fun on the course—regardless of what’s written on the scorecard at the end of the day. The colorful collections are designed to make a statement and pull golfers out of their all-navy-golf-shirt comfort zones. Shirts are made with four-way stretch, lightweight poly-spandex fabrics and quick dry materials. Men’s and women’s golf shirts start at $79 at proud90.com
Harlestons
Harlestons is a men’s golf apparel company named after a park in Charleston, S.C. that is believed to be the location of the first round of golf played in America. The brand launched in 2020 with a mix of classic golf styles, lightweight layering pieces and high-performing upscale fabrics. The designers have an obsession with details that elevate each piece, like the buttons on the golf shirts that are made with real pearls. Polos start at $90, shorts retail for $89 and outerwear ranges from $108-$128 at harlestons.com.
DrinkTanks
This beer-focused brand created their double-walled growlers to keep drinks as cold and as fresh as they come from the tap. After a few clubs started customizing the containers and giving them out at member-guest tournaments, the brand has turned its attention to golfers. In addition to beer growlers ranging from 32- to 128-ounce-capacities, the company also has travel kegs and insulated pint cups that are engineered to prevent flavor transfer, so you can use it for water or coffee without worrying about mixing tastes. Growlers range from $55 to $125 depending on size and the insulated pint cups retail for $26 at drinktanks.com.
Palm Golf Co.
This on-course accessory company has been growing in size and popularity over the past several years. Known for its fun prints and patterns on golf towels and gloves, Palm Golf Co. has expanded into hats, utility bags and most recently, apparel. Gloves retail around $26; towels start at $30; hats $35 and men’s polo shirts $75 at palmgolfco.com
FairLair
This luxury golf apparel brand is popular in Korea and has just made its debut in the U.S. this summer. Primarily focused on women’s apparel, the style is runway-inspired, preppy and full of glam. Prices are on the high end, but with an extreme attention to detail displayed on each piece—from upscale fabrics to one-of-a-kind silhouettes—you won’t see anything like this elsewhere in golf. More information at fairliarusa.com.
Kenny Flowers
Kenny Flowers is known for bold prints and patterns across their collection of beach and resort apparel. The company launched its first golf collection last year and has been gaining attention from golfers who want to show a little more personality, especially while coordinating looks at scrambles, scotches and member-guest tournaments. Men’s and women’s polos go for $88, skirts for $78 and youth shirts retail around $52 at kennyflowers.com
