Here’s what you need to know about lululemon’s footwear line

After much anticipation, lululemon is finally entering the footwear category with four women’s styles being released this year. The first shoe of the collection—a running shoe—launched March 22 on the lululemon website with a cross-trainer and slide to follow. The fourth shoe, a low-profile trainer with a ton of grip that we’d love to test out on the course—will launch by fall. While the brand is not releasing a golf-specific shoe, expect to see female golfers sporting the sneakers at the range and the slides post-round.
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The initial launch will only include women’s footwear, a frequently underserved category. Designers at lululemon used data from foot scans and wear testing to focus on the unique way women move and how their requirements for footwear might differ from the typical men’s models. A men’s collection is expected to follow in 2023.

“We intentionally started with women first…to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,” Sun Choe, lululemon Chief Product Officer said. “That didn’t sit well with us. Innovating for women is in lululemon’s DNA—now we’re bringing that same expertise to footwear.”
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The first shoe launching is the Blissfeel, a running shoe with a reactive foam cushioning and supportive upper. Retailing at $148, it will be available in 10 colors, ranging from simple black and white to bold reds and on-trend pastels.

Expected this summer, the Chargefeel is a more casual cross-training shoe with a dual density midsole. It absorbs impact and provides a responsive feel on each step. It will come in a low- ($138) and mid-height ($148) option. Following the Chargefeel will be the collection’s only non-sneaker, a comfortable and stylish slide called the Restfeel. The mint green slip-on is aimed at recovery and will retail for $58.

The final launch will come this fall with the Strongfeel training shoe that the brand says is designed for multi-directional movement. It’s a low-profile shoe with a supportive upper and cushioned midsole. The primarily gray shoe ($128) is highlighted by a bold green midsole with purple details on the traction elements on the outsole.
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