JuJu Smith-Schuster doing the Milk Crate Challenge a week before the start of the season couldn’t be more on brand

JuJu Smith-Schuster, like Woody Woodpecker and The Roadrunner before him, is what you might call an instigator. He started NFL life as a likeable, wide-eyed kid who didn’t even have his driver’s license, but quickly morphed into a logo-dancing, TikTok trash-talking distraction. This offseason he tested the free agent market, but didn’t find too many suitors, eventually returning to the Steelers on a 1-year, $8-million prove-it deal. You would think that would have been the wake-up call Smith-Schuster needed, and he’s kept things mostly low-key since then, but on Monday video emerged of JuJu doing the number-one thing a number-one wide receiver shouldn’t be doing 10 days before the start of a new NFL season:

The Milk Crate Challenge.

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New season, same old JuJu. Now to his credit, Smith-Schuster survived the flimsy plastic gauntlet unscathed, but it’s safe to say that Mike Tomlin just put a hole in the moon. We’ve seen backyard hero after backyard hero fold their spines like a pretzel on the precarious milk-crate pyramids in recent weeks, and here’s Smith-Schuster giving it a go less than two weeks from kickoff (against the last season’s AFC runner ups, no less).

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This should bring back some familiar, if not welcome, feelings for Steelers fans, who surely remember Ben Roethlisberger bombing around on a crotch rocket with no helmet on. Here’s hoping it doesn’t take the proverbial hood of a metaphorical car to wake Smith-Schuster up, however. Otherwise it’s going to be a longgggg season in the Milk Crate Steel City.