The Loop
Jim Beam practically giving away $23 Father's Day vacations to their Kentucky distillery
Hand-out
Father's Day is right around the corner, and as always, it's an opportunity to thank your old man for teaching you to shave, driving you to every kind of practice on earth until you found one you actually liked, and helping you through college (and the months after when you couldn't find a job) with a bottle of whatever whiskey he likes best. This year, however, Jim Beam is helping you step your gift game up by offering a full, bourbon-soaked Kentucky vacation for you and your pops for about the price of a bottle of Jim Beam Black. Yes this is crazy and no, there's no catch...well, except that they're sure to sell out instantly.
But before you sulk off with the Charlie Brown jingle rattling around inside your head, have hope. The obscenely affordable once-in-a-lifetime trip (not a combination of words you put together very often) goes on sale via the Jim Beam e-store on Wednesday June, 12th, so you still have a little time to get your trigger finger up to speed.
Fuse
If you happen to get lucky enough to score a trip—which celebrates Jim Bean Black's recent triumph over a certain $3,000 bourbon in a nationwide blind taste test—here's what your little slice of bourbon nirvana will look like:
"Father's Day has always been a special day for me to spend quality time with my dad and now my son, Freddie," said Fred Noe, Jim Beam's 7th Generation Master Distiller, of the company's decision to hand out a bunch of $3,000 vacations for the price of about six of Pro V1s. "With this unique Father's Day gift package, we hope to provide the perfect setting for fathers and sons or daughters to share some stories, create some new memories and enjoy some good bourbon together with the Beam family." Cheers to that, Freddie.