America the Beautiful

Busch beer held a fan contest to name this year’s Kansas 400, and the winner is . . .

. . . Buschy McBusch Race. That’s it. That’s the official title of a sanctioned sporting event here in America, handpicked by you, America. Take a bow, patriots. You did it. You created the greatest sporting event sponsorship activation in the history of organized sport. Hell, in the history of capitalism itself. This is your moment. Drink it in. Literally.

Part of a contest held by Busch Beer to benefit American farmers, the iniative allowed fans to submit a name idea for the upcoming Kansas 400 in exchange for a $1 donation to the Farm Rescue fund. Four finalists were then selected and voted on. The competition was stiff, but Buschy McBusch Race ultimately prevailed on Wednesday.

The NASCAR Cup Series is no stranger to god-tier race sponsors, of course. The 2021 calendar alone includes the Dixie Vodka 400 (don’t drink and drive, kiddos), the Food City Dirt Race, the Pennzoil 400 presented by Jiffy Lube, and, of course, the Blue-Emu Maximum Pain Relief 500. Short of bowl season, no one is doing the name game bigger and better than NASCAR. That said, the Busch Light Buschy McBusch Race 400, sets a new gold standard. The sponsor’s name is literally in there three times. If you work in the Busch marketing department, you just got a damn raise. Congratulations, don’t spend it all on Busch.

Anyway, if you’re interested in witnessing this momentous moment in sports history, the Busch Light Buschy McBush Race 400 goes green Sunday, 2nd at 3 p.m. on FS1. Don't forget your koozies.