OK, we'll excuse anybody who admits to being slightly annoyed by the lead-up to the Tiger Woods, Phil Mickelson match to take place on the Friday after Thanksgiving. The mountain of publicity that has continued to pile up over the past month or so might be exhausting to some, but to anybody who is pumped up about this $9-million clash between two of the greatest golfers who have ever lived, the excitement level continues to build and build.
The next element to this is an announced preview of the event, 24/7 The Match: Tiger vs. Phil, which will debut on Nov. 13 on HBO. A trailer for the event was released on Monday, and though we'll concede that it's slightly over the top, it's also kind of hilarious. If this 30-second trailer is any indication, the back-and-forth banter between Tiger and Phil will be strong.
We learned last week that the pay-per-view event will be $`19.99 to watch, with only VIPs to be in the crowd watching the made-for-TV event at Shadow Creek. And we also know that Tiger and Phil will be mic'd up the entire time, with the potential for random side bets to happen—closest to the pins, longest drives, etc. Phil even appeared on a TNT broadcast of an NBA game on Friday to make a prediction on the match.
Now we have this HBO 24/7 show to look forward to. How about Tiger wearing his Sunday red shirt, as if he wants to make it clear to Phil he means business when they tee it up? Big-time motivation.
The trailer admittedly is making the preview show to be a huge deal, which as we discussed below, is all relative—depending on who you ask. Regardless, we have a feeling most big-time Tiger or Phil fans will be watching both the HBO show and the actual match.
When it comes to delivering strong golf content in the fall, that's a win/win for the big-time golf fan.