Charles Schwab Challenge

Colonial Country Club



Value Menu

Masters 2024: The cost of everything keeps going up … except Masters concession prices

The cost of living these days is exorbitant. Rent is brutal and interest rates are worse. Milk might as well be gas and when you crack eggs, you feel like you should find diamonds inside, not yolks. But that’s the real world, and for better and worse (mostly better), Augusta National is not the real world. It is a place out of time, and nowhere is that better illustrated than its concession prices, which remain not only the lowest you’ll find in all of sports, but some of the lowest you’ll find anywhere, period.

That trend continues this year at the Masters, where concession prices have remained nearly flat from 2023, greeting hungry patrons with a welcome helping of mercy to accompany their pimento cheese.

/content/dam/images/golfdigest/fullset/2024/4/2024concessions_gd.png

Photo by Ben Walton / Golf Digest

The Crow’s Nest signature beverage and domestic beers have both gone up a dollar while the Georgia Pecan Caramel Popcorn and Georgia Peach Ice Cream Sandwich have both been raised 50 cents. Still though, the average beer at an MLB ballpark will run you more than double what Augusta National charges while a gas station hot dog will make a bigger dent in your wallet than the egg salad sandwich. The entire menu can be purchased for $69, which is pretty incredible when you think about how much a burrito at Chipotle (plus guac, of course) sets you back.

142375668

Jamie Squire

So how does Augusta National make ends meet? Are they cooking more than just chicken sandwiches in the boardroom? Well, the beauty of being one of the most elite private clubs on the planet is that the dues don’t come cheap and the clientele’s pockets are bottomless. The fact they choose to pass those profits down to the golf fans that attend the Masters year-in, year-out is one of the rare good things left in sports, and we should savor that just like one of those ice cream sandwiches.