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Believe

Ted Lasso posted motivational billboards in the hometowns of U.S. Men’s National Team players ahead of the World Cup

November 14, 2022

Don’t watch soccer? Have Ted Lasso fatigue? Hate feeling good and only want to wallow in misery each and every second of each and every day? Well, forget about all that for a moment. Because what we have here—splattered on bright yellow billboards across America—might just make you believe (yes, that’s a reference from the show).

In case you haven’t been following along, next week the USMNT head to Qatar to begin their 2022 World Cup campaign. This is big news partly because of the timing of the tournament—being held in winter for the first time due to the scorching climate realities of the Arabian Peninsula—and partly because this is the first World Cup for the U.S. men's team since 2014. Thankfully America’s most-famous (albeit fictional) soccer export is here to help, posting his folksy wisdom on billboards in the hometowns of important U.S. team figures, from manager Gregg Berhalter to forward Jordan Morris, ahead of next Monday's opener against Wales.

They will need all the help they can get too. As one fourth of Group B, the USMNT is set to face 2020 Euro finalists England, a Wales team still lead by talisman Gareth Bale, and an Iran side who, despite being largely disrespected, are actually the top-ranked Asian team in the entire tournament. The Stars n' Stripes will need a couple bounces to go their way and a rousing halftime speech or two if they want to be playing into December, but who better to deliver them than Coach Lasso?