Keep it tropical regardless of the forecast with Puma’s latest Palm Tree Crew collab
Puma’s longtime ambassador, Rickie Fowler, is beloved for his nontraditional and cool golf style. For his latest partnership, he teamed with his friend and fellow golfer, Norwegian DJ, KYGO—who started his own lifestyle and apparel company, Palm Tree Crew (PTC) in 2020—for a collection that’s infused with all the good vibes both music and golf promise.
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Puma and PTC first teamed up in 2021 ahead of the PLAYERS Championship on an eye-catching collection to honor the tournament. Now in its fourth release, the collab is known for designing upscale lifestyle pieces with versatile styling and simple colorways. Each line is grounded in a primarily navy theme, with hints of gold as a nod to the PTC’s iconic gold palm tree emblem.
The most recent capsule features 14 pieces, including shoes, polos, sweatshirts, shorts, and tanks, many emblazoned with the shadowy print of palm trees, a signature feature of the collection. With pieces for men and women, designed for movers and shakers whether they’re playing that day or not, aligning with past collections, color palette is streamlined: shades of gray from salt to slate, highlighted with bright white and navy.
“It’s been fun to work with KYGO and PTC to expand and evolve this collab with PUMA,” Fowler said in a press release. “There’s something special in creating a platform where the worlds of golf and music collide to bring forth amazing products that everyone can relate to.”
The overall vibe is both laid back and creative, indicative of the spirits of the minds behind the collaboration. KYGO, who is playing at Madison Square Garden in New York City this week—just in time to catch the unveiling of the pieces in person at PUMA’s Manhattan flagship store, said he was proud of and excited about the collection.
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“Since the beginning, we wanted to create a collaboration with PUMA that made people feel like they were a part of something unique and special,” KYGO said in the statement. “From teaming up with Rickie Fowler, to visiting the PUMA factory in Germany, spending time with the CEO Bjørn [Gulden—who is also a Norwegian native], working on new designs and testing out the gear on the course, PUMAxPTC has been an amazing experience every step of the way.”
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