Feats Of Strength
Store requires golfers hit 200-yard drives in order to purchase new Travis Scott Nike golf shoes
Golfers are well aware of the first-tee jitters phenomenon, but a chosen few will be feeling something similar when they enter a retail store this week.
As Trendy Golf explains, one London spot is going to the extreme to prevent resellers from getting their hands on the new Travis Scott x Air Jordan 1 Low golf shoes by setting up a physical golf exam. Hit a golf ball at least 200 yards and you qualify for purchasing the new kicks. Yes, this is a real thing.
A few other details: You have to win one of 72 spots via raffle to have a chance at this on Oct. 13. Women are required to hit a golf ball 150 yards. And you only get two attempts. Talk about pressure! That is, if you care THAT much about plunking down $200 on a pair of golf shoes.
Apparently retail stores are getting fed up with resellers in the sneaker market so they want to make sure these go to actual golfers. And apparently, these new shoes are going to be in really high demand (Phil Mickelson wore a pair of Travis Scotts at this year's U.S. Open). Of course, a publicity stunt like this is only going to drive that demand up.
It's pretty brilliant marketing actually. And now we just hope they share some swing videos from the event.