An insider’s look at the debut Nike x Eastside golf shoe collaboration

Eastside Golf just debuted its exclusive “Everyone’s Game” collection in collaboration with Nike. The launch includes a special edition of two Nike golf shoe staples, the spikeless Air Max 1 ‘86 OG’ and the cleated Air Zoom Victory Tour 3, tailor made for performance and dressed to play with gilded accents and meaningful symbolism. In a design first, the golf shoes each come with three different stylized Nike swooshes that can be swapped in and out for added personalization and individuality, speaking to the core tenants of the Eastside brand which encourages bold, individual, and inclusive play—and fashion—on the course.

For the outsoles, the shoes’ cloud-white pebble grain leather keep a fairly minimalist profile. To animate the sleek design, understated golden hardware and a matching embossing reading “everyone’s game” nod to the capsule’s thesis. For added visual intrigue, each of the six different, interchangeable swooshes that can be popped on the sides reflect Eastside’s values and commitment to fostering the game; many pay homage to the brand’s hometown of Atlanta and its Historically Black Colleges and Universities (HBCUs). The dual-toned maroon and white pays tribute to the Morehouse College, where Eastside’s founders Olajuwon Ajanaku and Earl Cooper attended and played golf. The blue and white represent Spelman College. A reflective, mirror design encourages you to play authentically to who you are, and how you “see yourself in the game.” A textured dimpled design is an ode to the golf ball. And the final two swooshes celebrate Eastside’s swingman logo of a player wearing a gold chain and sweater.

Each pair also comes with an additional gold shoe lace to boot, printed with the motto: “Everyone’s Game. Be Authentic.”

The limited edition shoes are currently available for online pre-orders at Eastside’s website, and are expected to sell fast.

“No matter where you’re from, you can lace up a pair of Eastside Golf x Nike sneakers or wear something from our collection and feel empowered to be your authentic self—both on and off the course,” Cooper said in a release. “That’s why the world’s biggest shoe company [Nike] is working with us. We’re scaling, we’re making an impact, and we’re bringing true change to the game.”