Jessica Korda Just Became FootJoy’s First Women’s Head-to-Toe Player
FootJoy announced an exclusive multi-year contract with Jessica Korda, currently ranked the No. 14 player in the world. She’ll be the brand’s first player to sport women’s apparel on the course, which means you can expect to see Korda in FJ apparel, hats, gloves and, of course, golf shoes.
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“I spend a lot of time figuring out what shoes and apparel are best for my game,” Korda said in a press release. “To work with a company that only focuses on the game of golf is such an awesome advantage. They really understand my needs as a player.”
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Leading up to the announcement, Korda has been involved with the FJ team, testing products and trying out different shoes and materials, which she says she enjoys wearing on and off the course. She was seen in FJ pieces starting in March at the JTBC Classic Presented by Barbasol and most recently as she finished second at the Chevron Championship.
“My swing is so feel-oriented and it honestly goes from my feet up, where I can notice things like how firm or soft the ground [is] and can sense any breaks in the greens,” Korda said. “That’s where the shot process starts for me and then I make my decisions from there. That’s why footwear is such an important piece of equipment for me.”
Given the close attention Korda pays to the style and feel of her golf garb, the partnership is expected to inspire future collaborations between Korda and the respected brand. Korda has reportedly been working closely with FootJoy to build a capsule wardrobe that suits her sartorial and sporting needs, while also playing a more editorial role, contributing input and ideas during FJ’s development phase based on her experiences as one of the best female golfers and athletes globally today.
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“It’s so great to work with this incredible team,” Korda said, “and there are just so many options which is one of the coolest things. It’s not just one shoe for every type of player.”
Expect to see Korda donning her new threads at the U.S. Women’s Open next week.