"The Masters" was coined by Clifford Roberts in 1938 (used starting in 1939), though Bobby Jones was never a fan -- referencing to the tournament as late as 1963 as "the so-called Masters."
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Golf Digest
Little-Known Facts About The Masters
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The Masters

Little-Known Facts About The Masters

Curious tidbits and obscure stories, as revealed in David Owen's The Making Of The Masters
By 
Derek Evers