Behind the Seams

How does a golf clothing brand grow from obscurity to cult favorite in a few short years? Golf Digest’s Hally Leadbetter visited johnnie-O’s new design center in Raleigh, N.C., to learn all about the booming apparel maker’s latest line of performance and functionality wear. Hally took a tour of the amazing new facility and got a first look at johnnie-O’s new women’s collection, as well as a sneak peek of the unique prints the design team is working on for summer and fall. Among the highlights were designs for the official johnnie-O 2024 U.S. Open line that will be sold both online and at the U.S. Open at nearby Pinehurst Resort.

Behind the Seams

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