69% of women surveyed have never tried a 460cc driver.
60% of women surveyed have added a hybrid to their bag.
90% of women surveyed don't own a super-mallet putter.
39% of women surveyed play with irons that are more than five years old.
76% say that the promise of distance is very important in motivating them to buy equipment.
61% say that enjoying the game more is very important in motivating them to buy equipment.
59% of women have not been custom-fit for clubs.
6 out of 10 believe the golf ball they play can have a positive impact on their game.
1 out of 10 own a super-mallet putter; 22% are not sure what a super-mallet putter is.
3 in 5 strongly agree that manufacturers need to develop more women-specific golf products.
40% strongly agree that they prefer to play a ball made specifically for women.
44% think they were treated in a negative way in a store compared to a man.
66% spent what they expected when shopping for new clubs.
23% spent more than they expected.
1/3 would play more if they played better.
1 out of 9 strongly agree that equipment companies are doing an excellent job of speaking to the specific needs of women golfers in their advertising.
78% seek assistance when they shop for new equipment.
51% say the assistance is somewhat helpful.
17% feel golf pros at the course go out of their way to market the right equipment to women.
29% strongly agree there are frequent demo programs at the courses where they play.
36% say they purchased equipment as a result of the day.
69% strongly agree that testing clubs is the way to ensure they are buying the best clubs.
Fewer than 10% have attended a demo day just for women.
Only 1 in 3 have tried a 406cc driver; 1 in 5 have never heard of one.
25% play smaller than a 400cc driver.
42% play 400 cc or bigger.
33% don't know.
46% feel comfortable buying golf clubs by themselves.
29% agree that there is an abundance of new golf equipment designed specifically to enhance a woman's game.
59% feel strongly that equipment companies should design new products exclusively for them.
1 in 3 borrow equipment from friends before they buy.
56% strongly agree that new technology in golf clubs will improve their games.
57% strongly agree they read articles to learn more about new products.
31% say technology is a big factor in determining what club they buy.
1 out of 4 don't know what material their driver is made of.