The Tiger/Lefty Factor
We get letters on a regular basis complaining that the networks spend too much time on Tiger...or that our magazines do. Less frequently, we hear the same about Phil Mickelson. Those of you who've voiced that complaint might find these numbers interesting: Before it became clear that Tiger, after the birth of his daughter, would indeed play in the ATT National in Washington, D.C., and before Lefty had also committed to play, there were 200 press credential requests. After those two announced their intentions, the number jumped to 543! You may argue that this is just more of the same. More media obsessed with the big guys. But I like to think those writers and their editors know what their readers want.