The Future of Football
September 13, 2017

The changes you can expect from the Minnesota Vikings' new Gen-Z advisor

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On Wednesday, the Minnesota Vikings—the same franchise that once employed Jared Allen and uses a Scandinavian war chant as its calling card—became the first NFL team to hire a dedicated "Gen-Z Advisor." Scooping up an 18-year-old author, speaker and human milk money dispenser Jonah Stillman, the Vikings have now shored up their next-generation liaison position for years to come. No disruptive industry innovation arrives without a few growing pains, of course, but here's what to expect from Stillman and Co. once Homecoming Committee wraps up later this fall.


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