The Loop

The changes you can expect from the Minnesota Vikings' new Gen-Z advisor

September 13, 2017

On Wednesday, the Minnesota Vikings—the same franchise that once employed Jared Allen and uses a Scandinavian war chant as its calling card—became the first NFL team to hire a dedicated "Gen-Z Advisor." Scooping up an 18-year-old author, speaker and human milk money dispenser Jonah Stillman, the Vikings have now shored up their next-generation liaison position for years to come. No disruptive industry innovation arrives without a few growing pains, of course, but here's what to expect from Stillman and Co. once Homecoming Committee wraps up later this fall.