AUGUSTA, Ga. — A year ago Augusta National Golf Club opened a state-of-the-art press building that was the envy of the sports world. This year, the club’s newest construction project is something that more than just the media will enjoy.
On Sunday, the club opened a new Masters Golf Shop, and let's just say there are department stores that wish they have a retail space like this.
The facility is built on the site of the old main merchandise pavilion, between the Masters practice facility and the first fairway, and has twice the floor space of the previous building. The teardown of the old shop started last May. Within 20 weeks, the new building was up.
Patrons will line up at the front doors and see displays that detail the Masters Tournament Foundation and its various grow-the-game initiatives, including the Drive, Chip and Putt, the Asia-Pacific Amateur and the Latin America Amateur. Inside the shop, there is more space to get around and more displays to choose souvenirs. There are 64 registers to help make the check-out process quicker. There is also a larger check-in stand and shipping facility for patrons.
According to Masters.com, the facility has 385 mannequins—including a dog mannequin—to show the various apparel items for sale.
The most popular sales item in the Golf Shop each year are hats, and the Masters made sure the category got its due in the new building. Roughly 125 different styles are featured throughout the shop.
In addition to the merchandise space, the club tore down the old press building adjacent to the old golf shop and built a larger concession area for patrons.
Here's a look inside: