Giving Back
Linksoul to donate proceeds from latest T-shirt design to medical aid in Ukraine
Through a golf-themed T-shirt design, Linksoul is running a campaign to give humanitarian aid to those affected by the violence in Ukraine. The brand released a T-shirt design in which 100 percent of proceeds will go to a non-profit organization, Sunflower of Peace, that provides first-aid backpacks and supplies for paramedics and doctors in Ukraine. In addition to the shirt campaign, the brand is also accepting direct donations for Sunflower of Peace.
![Linksoul Sunflower of Peace Charity Tee](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/products/2022/3/14/20220314-Linksoul-Sunflower-Chairty-tee.jpg.rend.hgtvcom.966.966.suffix/1647267824298.jpeg)
Announced last week, Linksoul set a goal of raising $10,000 through shirt sales and donations. At the time of this story, the campaign has raised $40,345, according to the Linksoul website.
The shirt comes in white or blue and features the brand’s “Make Par Not War” slogan in a sunflower-like design surrounding the image of a golfer. The phrase, often seen on Linksoul’s T-shirt and hat collections, was a collaborative idea between co-founders Geoff Cunningham and John Ashworth that came from conversations about the ramifications of war just after 9/11.
“It was never meant to be a witty catchphrase,” Cunningham said in a release. “For us, it represents how we choose to live and move through this life.”
This isn't the first charity shirt from the brand. Linksoul raised more than $90,000 for COVID relief in 2020 with a golf-themed shirt Cunningham designed to encourage flattening the curve on projection charts.