With a great leader board and a host of fantastic storylines at its disposal, airing the 100th PGA Championship would appear like a dream scenario for TNT this week. You couldn't have asked for much more so far, with Tiger Woods, Dustin Johnson, Rickie Fowler and a ton of other big names in the mix at Bellerive. Unfortunately, as our Alex Myers pointed out here, the first two rounds have been marred by the lack of coverage of the actual tournament and the incessant commercials being played on repeat.
One of those commercials has drawn a particularly large amount of ire from viewers, and if you haven't seen it by now, consider yourself spared, and also, it sounds like you have a day job that keeps you busy. Good for you. But now that you'll be strapped in for weekend coverage, you might as well get acquainted with Jeep's "Connection" ad, featuring OneRepublic:
While every commercial has received its due, like the National Car Rental one featuring Patrick Warburton (aka David Puddy), or the equally mind-numbing Lincoln one that features that headache-inducing 'Havana' song, it's Jeep's 'Connection' ad that takes the cake. Since coverage started on Friday at 2 p.m. on TNT, I've counted at least 15 plays of the ad up to this point. And again, it's not the only one that's been played that many times, but there's something so odd and annoying about it that we couldn't help but take a closer look, dissecting it frame-by-frame and piecing together a story arc to find out what it all really means. Let's dive in.
It's a warm summer's day in ... New York? It's fair to assume any commercial shot in a city is in NYC, but it could be Seattle for all we know, especially with the gray skies. But it is most definitely summer as the top left portion of the frame notes that it's "the Summer of Jeep." As our man pulls up in the bike lane, stunting on those chump cyclists that think they're part of the road, a woman enters the frame. This is where our journey begins.
She is EXASPERATED. Clearly hinting that she just had a hell of a day at the office, and is ready to decompress in the passenger seat of her Jeep. We now know that this is her boyfriend as they embrace for a little PG-rated kiss:
Wow, rough hair day for your boy! That signals that these two are in the "F--- it, we don't need to impress each other" stage. Can't help but respect it, but you'd think he'd want to clean it up when you find out where they're headed. But first, like any smart boyfriend that doesn't have a death wish, he asks her how her day went. Veteran move.
This is where things get interesting. "It was good, it was long," she says. Contradictory much? We're not saying it's not possible to have a good day that's also long, it's just not how we'd describe it. The boyfriend, influenced by her "long" remark, says "Let's fix it." Which part are we fixing? The good part? The long part? This is more confusing than the ending of "Inception." Whichever part it was, his answer is smashing that play button on 'Connection,' by OneRepublic, the gold standard of day-fixers nationwide.
Here's something I just picked up on: 69 degrees on the interior of the car? Nice. This dude really knows how to set the mood. Now this night is officially BUMPING, but he's got a few more tricks up his sleeve, starting with this point to the glove compartment:
Judging by this look, she's not ready to buy what he's selling:
Of course, that was until she opened it up and pulled out the VIP OneRepublic tickets. DAY SAVED!
PUMPED! But this unabashed enthusiasm for another overrated American pop band must be curbed, because they still have a 21-minute drive ahead of them, which they'll obviously need INTEGRATED MAPS for:
For a guy that has seemingly pushed all the right buttons so far, kind of embarrassing that he needs GPS. Oh, by the way, looks like we are in Los Angeles, which explains why they are leaving at 6:19 for a concert. I understand L.A. traffic is bad, but unless this concert starts at 7 p.m., thus becoming the earliest concert in music history, that's a little early. Maybe they are stopping for food, a few drinks? After all, she just had a LONG day at work.
Nope! Straight to the theater for the early bird concert, bypassing food, drink, shower etc. altogether. Next thing you know they are stage right, awkwardly dancing, err, CONNECTING, and getting some serious love from lead singer Ryan Tedder:
What makes them so special? Were there really only TWO backstages passes, or were these two the only ones to show up? In the next frame, they appear to be in the middle of the stage!
Just like that, our story abruptly ends. It can't be any later than 8 p.m. at this point. What did they do next? Did they EVER eat!? We'll never really know, and frankly, we don't want to. I'd like to remember this couple in their finally happy and smiling state, enjoying the hell out of a little OneRepub and making no apologies for it.
This begs the age-old question, does a band like OneRepublic want their song to be bashed over our heads like this? And not only bashed, but now the song is associated with this Jeep couple every time you hear it. Obviously, you want your song to get as many plays as possible, but at what cost? Would love to hear their thoughts, but in the meantime ........ CAN I GET A CONNECTION!??!!?!?!??