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Yes, you noticed right—Jon Rahm has a new look this week

The details behind Rahm’s new TravisMathew apparel deal

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January 08, 2021

Gregory Shamus

Along with his new equipment deal with Callaway, Jon Rahm has a new look—which he sported for the first time this week at the Sentry Tournament of Champions. The World No. 2 is wearing apparel from Callaway’s sister brand, TravisMathew, this week, and he will transition into Cuater footwear as part of the deal.
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On Thursday at Kapalua, Rahm wore a primarily black outfit highlighted by a subtle tropical pattern on his shirt with a bold pair of golf shoes. While the Nike Jordan 11 Retro Low Concord golf shoes are not part of his contract, it was a stylish choice that brought personality to the look. Rahm will eventually wear Cuater golf shoes in tournament play and is currently working with the brand to develop a custom pair.

Cliff Hawkins

TravisMathew is known for designing stylish golf apparel with casual and upscale dressers in mind. The brand focuses on performance-ready fabrics with comfortable designs that are easy to wear on the course, out to dinner and everywhere in between. TravisMathew’s youthful and energetic collections aim to elevate the golfer’s look without pretension—a great fit for the winner of five PGA Tour events and six European Tour events in the last three years.

“I’m really pleased to begin the next chapter of my career as a part of this team with TravisMathew and Cuater,” Rahm said. “I really feel confident playing in TravisMathew apparel.”

Here’s a look at what Rahm will be wearing the rest of the week at Kapalua.

On Friday, Rahm will wear a stylish heather blue golf shirt with micro-stripes that are easy to match with. This top comes in 12 colorways ranging from simple blue, white and black, to bolder options like yellow, a seafoam green and a striking heather red shade. One of the softest polos in the TravisMathew line, the Zinna ($85) has built-in collar stays for an ultra-refined look and feel. Paired with the Open To Close Pant ($125), Rahm’s ensemble will blend sophistication with athletic styling to create a versatile look.

Rahm will wear the Zinna Polo again going into the weekend in the light gray color option. Matched expertly with the Right On Time Pant ($115) in a gray-blue shade the company calls “Mood Indigo.” He’ll also wear the reversible Hilt belt ($55) that can be worn on the blue or gray side.

To finish out the week, Rahm will debut his brightest look in the red Heater Polo ($90). The stripes on the heathered top are comprised of tiny dots for a casual and lightweight design that’ll look youthful on the 26-year-old. He’ll wear the Open To Close Pant ($125) in a light gray that will allow the bold top to shine on Sunday.

Rahm’s new footwear sponsor, Cuater, launched in 2019 with a focus on designing premium golf shoes with quality performance elements. Ranging from traditional spiked designs to street-shoe-inspired hybrids, the brand has a versatile lineup of classically designed golf shoes. Keep an eye out for Rahm’s custom Cuater golf shoes to be debuted later this year.