FootJoy’s newest spiked golf shoe combines tour-level traction in a sneaker-like package
FootJoy’s new HyperFlex golf shoe might have a sneaker-like look and feel that’s ultra-casual, but the traction levels on the spiked shoe offer tour-worthy support. The wave of athletic-looking golf shoes has given golfers plenty of comfortable footwear options, but most feature hybrid traction outsoles that aren’t ideal for playing more than a quick 18. FootJoy aimed to bridge the gap of casual comfort and serious performance with this recent golf shoe launch, available today at FootJoy.com.
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The HyperFlex's outsole is designed to flex naturally with the foot. The semi-rigid plate supports the foot’s multidirectional movement during the swing and adds traction in high-use areas. Adding comfort is a shock-absorbing cushioning at the midsole. The brand’s propriety foam blend encourages energy return while reducing foot fatigue. The ground-feel in this shoe is immediately noticeable when you put the shoe on, says FootJoy footwear vice president Chris Tobias.
“When you take the first steps in HyperFlex, you’ll notice that the shoe moves in unison with the foot,” Tobias said. “This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximize the ground force throughout every movement in the golf swing.”
The shoe is available in a laced and newly designed BOA version. The WRAPID Boa Fit System has the Boa dial at the back of the shoe and an asymmetrical wrapping closure across the top of the foot that reduces pressure and creates a customizable fit.
Both have Pulsar LP cleats by Softspikes that provide tour-ready traction. FJ staffers Rafa Cabrera Bello and Bernd Wiesberger will wear the HyperFlex this season with additional tour players expected to try out the shoe throughout the year.
The HyperFlex is available today with the laced version retailing at $170 and the Boa for $200.
Aligning with the lightweight theme of the HyperFlex family, FootJoy also launched a pullover ($165) that’s made with a stretch woven fabric that is great for layering. It’s windproof with a DWR finish and is ultra-packable. An angled side hem makes it easy to take on or off as the elements shift throughout the round.