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Bridgestone New Releases for 2024

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Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases.

Bridgestone Tour B golf balls: Bridgestone’s latest version of its Tour B line of golf balls offers four versions: the X (above), XS, RX and RXS. The X and XS target players with driver speeds faster than 105 miles per hour, and the RX and RXS aim for those swinging slower than that. Each uses what the company refers to as “Reactiv X,” which combines impact modifiers the company refers to as “Reactiv iQ” with a denser mid-layer to alter the performance attributes of each ball.

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Bridgestone Tour B Mindset golf balls: Drafting off its recent release of its new Tour B golf balls, Bridgestone takes another step by offering its four models (X, XS, RX and RXS) with Mindset. More than a simple golf-ball ornamentation, Mindset was developed with staff player Jason Day and his long-time mental coach, Jason Goldsmith, homing in on Day’s pre-shot routine and visualization to arrive at the final pattern.


Bridgestone e12 Contact Patriot Pack golf balls: The newest limited edition of Bridgestone's e12 Contact features all the characteristics of the original ball, this time with an American flag stamped opposite the iconic Bridgestone B. Building on a 20-year partnership, Bridgestone is partnering with Tee It Up for the Troops, donating a portion of all proceeds from the new 15-ball pack.