PGA Show

The coolest things we saw at the 2023 PGA Merchandise Show


ORLANDO — Our editors met with new companies and heard all about innovations from brands across the industry during our week at the 2023 PGA Merchandise Show. Here are the coolest golf products we've seen so far. We'll be adding more as our editors finish walking the show floor and check out more brands on the final day of the golf's biggest trade show, so check back for more.

/content/dam/images/golfdigest/products/2023/1/26/20220127 Dunning Stacy Lewis.jpg

Stacy Lewis stopped by the show floor early in the week to preview Dunning’s uniforms for the 2023 Solheim Cup, for which she is captain of the U.S. Team. Dunning launched its women’s apparel collection early last year and currently sponsors Morgan Pressel, who is an assistant captain for the U.S. team along with Natalie Gulbis and Angela Stanford. While just a few pieces were previewed at the show, later this year there will be a full unveiling of the uniforms to be worn for the 18th Solheim Cup, Sept. 18-24, at Finca Cortesin in Andalucia, Spain. Learn more at

/content/dam/images/golfdigest/products/2023/1/26/20220127 Dormie Edit.JPG

Dormie Workshop debuted its major-inspired headcover collection for 2023. The creative designers out of Canada are known for making unique and eye-catching leather headcovers, and this line is no different. Learn more at

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A newcomer to the golf industry, Buena Gente Golf launched just six months ago and is already making a splash. With a full apparel collection expected this summer, the brand aims to serve Latinos and other underrepresented groups in the golf world by honoring Latin roots in a genuine and stylish way. Learn more at

/content/dam/images/golfdigest/products/2023/1/26/20230127 Anew Golf3.JPG

Based in South Korea, Anew offers a golf collection full of statement-making apparel and accessories to enhance any on-course look. The golf-bag accessory pouches caught our eye for their luxury design and utility. Able to clip to a golf bag or a belt, these bags add extra storage without sacrificing style. Learn more at