Men's Style

If you haven't heard of Swet Tailor, here are 5 pieces to check out

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If you haven’t heard of Swet Tailor, that’s probably because it’s not your typical golf clothing company. Actually, it’s not a golf brand at all. Swet Tailor CEO Adam Bolden started the company with the intention of creating clothes for “the modern guy.” Streamlined looks, comfort-first styles and muted tones with pops of color are signature to Swet Tailor’s offerings.

But Bolden is also an avid golf fan and player—he watches the PGA Tour regularly and tries to sneak in a round once a week. As the CEO noticed the game’s dress code become more casual, he saw an opportunity to expand into golfwear. Swet Tailor soon launched its “Pro Shop” section, which gives customers sporty clothing options that can work for golf, tennis, work, the bar—you name it. The combination of versatility and performance were the main priorities.


Swet Tailor CEO Adam Bolden (right) with journeyman Erik Flores (left).

“Our customers decided for us,” Bolden said of starting their golf-specific line. “Through existing customer analysis, we discovered that over 50 percent of our customers were wearing our All-In and Duo Pants as well as our Polos on the golf course. We also noticed that collegiate, Korn Ferry and PGA Tour players were wearing our styles.”

As you scroll through the Pro Shop, you’ll see that almost every piece can work for golf and non-golf settings. But moisture wicking technology, high UPF ratings for sun protection and lightweight materials separate Swet Tailor’s performance wear from its everyday clothing.

Swet Tailor is just one of many clothing brands that has pivoted towards golf apparel since the game grew in popularity during the pandemic. Here are five pieces from the up-and-coming brand that are worth checking out.