Blackout Bistro

Applebee’s is selling $1 margaritas all month, which sounds like it should be illegal

October 5, 2017
Applebee's Bar & Grill

America’s fast-casual dining establishments are dying a slow, grim death. CEOs are publicly shaming millennials on the internet, F&B coordinators are experimenting with mozzarella stick-topped chicken parm, and the barkeeps at Applebee’s have launched their final distress flare: $1 margaritas—ahem, Dollaritas—available every day, open to close, all month long (or until the FDA shuts this whole thing down).

There is no catch. There is no limit. This is not a drill.

Whether or not converting friendly Neighborhood Bar & Grills across the nation into street-clothes Hooters will help to pluck the brand from the fanged maw of capitalism remains to be seen, of course, but given America’s apparent fondness for soiling itself while taking a breathalyzer test on the side of a highway at 4pm on a Tuesday, all signs point to maybe.

In other news, Chili’s will add select waitresses to their new “Late Night” menu while TGI Friday’s has announced plans to launch a resale program for the organs of customers who died in their restrooms stalls.


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