Gambling
Golf Channel's telecast of the 2020 CJ Cup to include live odds for the first time
Phil Mickelson won $9 million in a televised match vs. Tiger Woods in 2018 at Shadow Creek. The venue will be the site of the CJ Cup this week, which will mark the first time odds will be integrated into a PGA Tour broadcast on network TV.
Christian Petersen
Golf Channel's broadcast of the 2020 CJ Cup this weekend will include a bit of network history for the PGA Tour.
The tour announced on Monday that Golf Channel's telecast from Shadow Creek this weekend will include live odds and a leader board of every player's current odds twice per hour throughout its broadcast window. This marks the first time a network broadcast of a PGA Tour event will include odds integrated in the broadcast. BetMGM, one of six official betting operators of the PGA Tour, will be providing the odds.
Starting at the Wyndham Championship in August, PGA Tour Live telecasts have included matchup odds on featured groups with analysts predicting the outcomes based on the odds. The Action Network, a premium handicapping content hub, has a partnership with the PGA Tour, and the company's experts have been included on the tour's live digital coverage.
“We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “The focus of our sports betting partnerships is to engage fans in new and creative ways."
It's perhaps fitting that the tour will integrate odds into one of its broadcasts for the first time in Las Vegas, as the home of gambling. Shadow Creek, the venue for this week's relocated CJ Cup, also hosted the Tiger Woods vs. Phil Mickelson match in 2018—and has hosted some high-stakes matches between Vegas high-rollers over the years. Shadow Creek can be played only by those staying at qualifying MGM casinos, and its green fee is $600.