3M Open

TPC Twin Cities



Why We Like It

Think of a hybrid as a “fixer” or “crisis manager.” The E723 is for average golfers who get into above-average trouble. That’s why the E723 is oversized for extra forgiveness. The wide, angled and versatile sole with heel, toe and rear relief can navigate the nastiest lies. The carbon-composite crown takes weight off the top to place it low and deep, including a 10-gram weight at the trailing edge for higher dynamic loft and more off-center-hit stability.

Characteristics

  • Designed for forgiveness and high launch with larger size (twice the front-to-back distance of C723) and a deep back weight.
  • Expect higher launch with a bit more spin compared to the C723.
  • Wide, keel-shaped sole and wood-style shaping rewards more of a sweeping type of swing.
  • 17, 19, 22, 25 (with fixed hosel)

Highlights

  • Top 10 highest-flying hybrids, high-handicaps
  • Top 10 most-forgiving hybrids, high-handicaps

Price

$250

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Golf Digest Logo HOT LIST SCORE

The aggregate star rating of all three categories rounded to the nearest half star.

4.0
Performance
4.0
50%*
Innovation
4.5
30%*
Look / Sound / Feel
3.5
20%*

Golf Digest Logo

HOT LIST PLAYERS FEEDBACK

Ratings are based on players’ assessments in three key performance areas.

Ball Flight
Lower, More Rolling
Higher, More Carry
Sensory
Quieter
Louder
Playability
Workable
Forgiving

Reviews

How To Use Your Hybrid Effectively

Most amateurs don’t swing fast enough to make their long irons go farther than their middle irons, so hybrids are essential for longer shots into greens. Plus, the hybrid’s design adds forgiveness and playability. Here, Cameron McCormick demonstrates how to use these clubs effectively.

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