Women Reshaping Golf Culture

Golf is changing, and women entrepreneurs are leading the way. At the 2026 World Wide Technology Championship in Cabo San Lucas, a lively panel featuring WWT’s Erika Schenk, Golf Digest’s Hally Leadbetter and other female business owners talked about spotting opportunities in the golf industry and building new brands from scratch. Hear their stories, lessons learned and how technology is helping turn ambitious ideas into successful brands.