Episode 6: A New Era of Earnings

Record prize money, bonus structures and sponsorship opportunities are reshaping the game of golf. As purses and NIL deals soar, today’s Tour players operate like businesses, supported by teams of coaches, managers and financial advisors working together to build long-term success. That same approach applies beyond golf, where individuals and organizations alike benefit from having the right team and strategy in place as earnings and opportunities grow.

Golf Digest Senior Writer Joel Beall and CohnReznick financial expert Daniel Kesner break down what’s driving the boom and what it means for the future of the sport and beyond.