We're living in unprecedented times for golf in America, with participation booming like never before and the advancement of innovative ways to enjoy the game. Gone is the stigma of golf as a stuffy country-club sport—innovation, technology and progressive thinking by industry leaders have created the opportunity for everyone to enjoy it. In this series of captivating conversations with decision makers from various fields in the game, we take an inside look at the golf-business evolution.
The PGA of America has a new home in the fastest-growing city in the country: Frisco, Texas—also known as “The Silicon Valley of Sports” and “Golf City USA.” But the remarkable 660-acre campus is so much more than a new corporate headquarter; it’s a collaborative business model for the future of the game and communities across the country.
The most rapidly-growing subsets of U.S. golfers are women, junior girls and players with disabilities—and businesses across the game are embracing this evolution. We sat down with some difference makers in the adaptive-golf space to learn more about the impressive progress that’s been made in their area of the game, from manufacturing to hospitality.