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The Loop

The Loop

Yes, there is such a thing as golf performance underwear

March 04, 2015

If the phrase "golf performance underwear" causes you to snicker, get in line. The folks at 2UNDR, which launched a collection of athletically engineered briefs this year, have heard all the double-entendres you can imagine—and even use a few in their marketing—with some playful hashtags on social media (#assetmanagement).

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Part of the proceeds from specialty models will go to cancer research.

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