Cognizant Classic in The Palm Beaches

PGA National (Champion Course)

The Loop

Winner's Bag: James Hahn, Wells Fargo Championship

James Hahn Wells Fargo.jpg

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Although some might point out to the cross-country eagle putt on the seventh hole with an Odyssey Works 2-Ball putter as the key stroke that propelled James Hahn into a playoff and, eventually, to a win at the Wells Fargo Championship, the win held a greater significance for Hahn’s equipment sponsor, Parsons Xtreme Golf.

Although PXG has received plenty of attention for its high-priced, high-tech clubs, a win on the PGA Tour after assembling a strong tour staff serves as validation that not only is the product intriguing, but it can be used to win at the highest level of the game.

“For me to say that we didn’t need this would be nuts,” Bob Parsons, the company’s founder and CEO, told right after Hahn’s win. “Our staff players and we already knew that these clubs were in a class by themselves, but this win is a wonderful thing for us. My cell phone is blowing up right now with text messages.”

Although PXG clubs already have a professional win with Cristie Kerr on the LPGA Tour, a savvy marketer such as Parsons knows there’s nothing like a PGA Tour win to make people take notice.

“It shows there are other ways of doing things besides the traditional way,” Parsons said. “Earlier this year the head of another equipment company said we were the best thing to happen in a long time because if we could truly make a better product, then the ceiling is lifted for everyone. I think he’s a pretty smart guy.”

Ball: Titleist Pro V1x

Driver: PXG 0811X (Aldila Rogue Max 65 TX), 9 degrees

3-wood: PXG 0341, 15 degrees

Hybrid: PXG 0317, 17 degrees

Irons (3-9): PXG 0311T; (PW): PXG 0311T Milled

Wedges: Titleist Vokey SM5 (54 degrees); Titleist Vokey prototype (60 degrees)

Putter: Odyssey Works 2-Ball